Press Release Nov. 21, 2024
Huxley, the Superfruit Energy Drink creating buzz in the beverage industry, is excited to announce the launch of their three signature flavors in Minnesota-based Target stores. Less than a year after its founding by Simon Solis-Cohen in March 2024, Huxley has rapidly gained momentum due to its innovative approach to crafting a healthier, great-tasting energy drink. The major retail debut marks a significant milestone for the brand, which aims to capture the Minnesota market before expanding nationally – an intentional strategy for a brand poised to redefine the energy drink category.
This new retail partnership with Target will double Huxley's distribution. Within months of its launch, Huxley became a standout performer in the Twin Cities’ competitive beverage set, gaining popularity in local co-ops before expanding into Fresh Thyme and Kowalski’s.
The energy drink category continues to grow, but many options rely on high caffeine levels—something 92% of consumers are unaware can be harmful in large amounts. Huxley offers a balanced alternative with 90mg of clean caffeine (equivalent to one cup of coffee) and additional functional benefits for a steady energy boost.
With just 5g of organic cane sugar and real fruit juice, Huxley avoids the excessive sweetness of traditional energy drinks. Each flavor—Strawberry Sequoia, Tangerine Teton, and Mango Mesa—is crafted with 100% real ingredients, featuring 100mg of electrolytes, and 50mg of L-theanine, and caffeine from upcycled Cascara superfruit. This combination delivers a refreshing boost to support hydration, focus, and sustained energy without the crash.
In addition to Target stores, Huxley can be found at Fresh Thyme, Kowalski’s, Lakewinds Co-ops, Seward Co-ops, Wedge Co-op, and other specialty shops, which are listed on the website’s store locator. You can also purchase online at Amazon.com.
Read press release here.
