About Us

Huxley was born out of a simple frustration—founder Simon Solis-Cohen couldn’t find an energy drink that he felt good about drinking. The options on the market were either loaded with artificial ingredients or packed with too much sugar and caffeine.

As someone who needs a gentle midday boost, Simon set out to create something better: an energy drink that’s as natural and balanced as it is delicious.

Starting in the garden

Simon’s love affair with food and drink began in his grandmother’s vegetable garden in suburban Philadelphia. There, he learned that the best dishes start with the best ingredients. This passion took him to the Culinary Institute of America and eventually led him to work in some of the most prestigious kitchens in the country, from New York City to Napa Valley.

Later, Simon transitioned into the wine industry, where he honed his skills in sales and marketing for top Napa Valley wineries. After founding and scaling a successful beverage marketing agency, Simon knew it was time to channel his expertise into something of his own: Huxley.

The Dynamic Duo

In 2021, Simon met Bethany Schippel, who joined his marketing agency and quickly became an essential partner in the business. Simon brings big, creative ideas to the table, and Bethany provides the focus and organization needed to bring those ideas to life. Together, they make a formidable team.

They turned their attention to Huxley, launching the brand in March 2024 in their hometown of Minneapolis with a shared vision and a passion for doing things differently.

Crafting a Better Energy Drink

Huxley isn’t just another energy drink—it’s a reimagined experience. Simon wanted something that tasted as good as it felt, so he packed Huxley with real fruit juice for flavor and used Cascara Superfruit as an all-natural, plant-based energy source. The result? A delicious, refreshing drink that gives you a balanced boost without the crash. With electrolytes for hydration and L-theanine for focus, Huxley is designed to fuel your day naturally, without the artificial nonsense.

Inspired by Nature, Driven to Give Back

Bethany and Simon’s love for the great outdoors is at the heart of Huxley. That’s why they made giving back a core part of the brand. As proud members of 1% for the Planet, Huxley donates 1% of its revenue to nature conservation. They are also proud supporters of the National Parks Conservation Association. Every can of Huxley isn’t just good for you—it’s good for the planet too.

Join the Huxley Movement

Huxley isn’t just about energy—it’s about inspiring adventure and living well. We’re on a mission to change the energy drink game with something healthier, tastier, and better for the planet. Ready to join us? Your next great adventure starts with Huxley.