In a significant move toward consumer safety, the FDA has officially banned Red Dye No. 3 (also known as erythrosine) in food and ingested drugs. The ban, which goes into effect in 2027, follows decades of research linking the artificial dye to potential health risks, including cancer in laboratory animals. While this decision is long overdue, it highlights a larger issue: the prevalence of artificial additives in our food and drinks.
At Huxley, we’ve never relied on artificial dyes, synthetic sweeteners, or questionable additives. Instead, we use real fruit juice to create the vibrant colors and flavors in our energy drinks. This recent FDA decision reinforces why we do what we do—because clean energy should never come with compromises.
The Problem with Artificial Food Dyes
Red Dye No. 3 has been a staple in many processed foods, from candy to baked goods to brightly colored beverages. Despite being banned in cosmetics for over 30 years due to its carcinogenic properties, it remained in our food supply—until now. The FDA’s ruling aligns with growing consumer awareness and increasing legislation at the state level, such as California’s recent move to prohibit certain food additives, including Red Dye No. 3.
This ban is part of a broader conversation about what we put into our bodies. Artificial dyes are often used to make processed foods appear more appealing, but they serve no nutritional purpose and, as research suggests, can come with serious health concerns.
Why Huxley Uses Real Fruit Juice
From day one, Huxley has been committed to using real ingredients. Instead of artificial dyes, we rely on the natural colors and flavors found in real fruit juice. This means when you crack open a can of Huxley, you’re getting clean energy from natural sources—not a mix of synthetic chemicals designed to trick your brain.
Real fruit juice not only provides a more authentic taste but also contains natural antioxidants, vitamins, and phytonutrients that artificial additives lack. It’s a difference you can taste and feel.
Clean Energy, No Compromise
The FDA’s ban on Red Dye No. 3 is a step in the right direction, but it shouldn’t take government action for brands to prioritize health and transparency. At Huxley, we believe you shouldn’t have to wonder what’s in your drink. That’s why we keep it simple: natural caffeine from cascara superfruit, real fruit juice for flavor, and absolutely no artificial additives.
This is what clean energy should look like. No tricks, no gimmicks—just real ingredients that fuel your body the way nature intended.
As more consumers become aware of the dangers of artificial dyes and synthetic additives, we hope to see more brands making the switch to real, natural ingredients. In the meantime, we’ll keep doing what we’ve always done: offering energy drinks that are as clean as they are effective.
So the next time you pick up a can of Huxley, you can sip with confidence, knowing that what’s inside is real.
