We are thrilled to introduce our latest creation, a game-changer in the realm of natural energy sources – an energy drink powered by the Cascara Superfruit. Our revolutionary drink focuses...

In the bustling aisles of any supermarket, the gleaming rows of energy drinks present a modern-day conundrum: the promise of instant vitality often comes at the cost of excessive sugar....

As we gaze into the evolving landscape of beverage trends for 2024, one theme resonates strongly across demographics and lifestyles: moderation. This trend, especially pronounced among Millennials and Gen Z,...

Traditionally, after coffee beans are extracted, the remaining husks, or Cascara Superfruit, are often discarded or used as compost. This practice not only wastes a valuable resource but also contributes...

For coffee lovers, the daily ritual of brewing a cup often leads to an overlooked byproduct: coffee grounds. Instead of tossing them in the trash, composting coffee grounds can be...

Coffee grounds are a common byproduct of our daily caffeine rituals, but too often, they end up contributing to landfill waste. In these landfills, coffee grounds decompose and release methane,...

Cascara Superfruit, the Spanish word for 'husk,' refers to the dried skins of coffee cherries. This once-overlooked byproduct of coffee production is now gaining recognition as a versatile and sustainable...

  We want to share out key takeaways from an article in BBC Science Focus Magazine titled "The Power Of Caffeine" written by Dr. Andy Ridgway.  Caffeine has been scrutinized for...

By Simon Solis-Cohen, Founder We’re going to launch a product in 99 days that does not exist yet. We’ve booked a booth at the industry’s leading trade show to debut...

Bozeman, Montana is a haven for outdoor enthusiasts. Surrounded by vast mountain ranges, pristine rivers, and dense forests, it's no surprise that the town has become a hub for adventure...

There's no denying the allure of sipping freshly brewed coffee amidst nature’s grandeur. Whether you're atop a mountain peak, nestled in a woodland clearing, or at the edge of a...

Park City, Utah, is renowned as a hub for outdoor enthusiasts, drawing visitors from all over the world for its world-class skiing, mountain biking, and picturesque hiking trails. For those...

Nestled in the heart of the ruggedly beautiful Boundary Waters Canoe Area Wilderness (BWCAW), Ely, Minnesota, is a haven for outdoor enthusiasts. This charming town, surrounded by pristine lakes and...

Minneapolis, a city renowned for its beautiful lakes and endless recreational opportunities, is a haven for outdoor enthusiasts. Whether you're planning a camping trip up to the North Woods, embarking...

For many of us, coffee is an essential part of our daily routine. It's the fuel that gets us going in the morning and keeps us going throughout the day....