In the heart ofĀ our innovation lies the Cascara Superfruit, a testament to our commitment to sustainability and health. Each year, the coffee industry faces a staggering reality: approximately 58 billion pounds of Cascara, the outer husk of the coffee cherry, are discarded, leading to about 14.2 million metric tons of CO2 emissions, akin to the pollution from 3 million cars according to a recent study "Solving Coffeeās Not So Dirty Little Secret,ā RIFF Coffee + Oregon State University.Ā
Recognizing the potential of this underused resource,Ā we areĀ pioneering the use of Cascara Superfruit in our new energy drink, turning what was once waste into a vital, energy-boosting ingredient.
our missionĀ
Our mission is twofold: to provide a naturally invigorating beverage and to address the environmental impact of coffee production waste. By upcycling Cascara Superfruit, we not only harness its rich antioxidants and natural caffeine but also contribute to a significant reduction in agricultural waste and greenhouse gas emissions. This approach embodies our vision of offering products that are not just beneficial for our consumers but also kind to the planet.
The journey of Cascara Superfruit from waste to wonder is a story of transformation. This humble husk, often overlooked, is packed with health benefits, from its energizing properties to its antioxidant richness. Our energy drink, infused with the goodness of Cascara Superfruit, offers a refreshing and guilt-free boost to your day, perfect for outdoor enthusiasts and anyone seeking a sustainable alternative in their energy drink choice.
join us
As we embark on this journey, we invite our community to join us in rethinking sustainability and energy. Huxley's energy drink is more than just a beverage; it's a step towards a more sustainable and health-conscious future. For a deeper dive into the impact of Cascara Superfruit upcycling and our sustainability efforts, we encourage you to explore further insights and data, such as those provided in the executive summary by Oregon State University, which highlights the importance of sustainable practices in modern agriculture and product development.
At Huxley, we are excited to lead the way in sustainable energy solutions, proving that with innovation and commitment, we can turn challenges into opportunities for health and environmental stewardship. Join us in this revolution, where every sip is a step towards a better planet.
