At Huxley, our commitment to sustainability is at the core of everything we do. We believe in creating products that not only invigorate and inspire but also respect and rejuvenate our planet. Our journey towards sustainability is guided by thoughtful choices, innovative practices, and a deep respect for the natural world that fuels our adventures.

"We all do better when we all do better."

- Minnesota Senator Paul Wellstone

Upcycling for the Earth

Our flagship ingredient, Cascara Superfruit, exemplifies our dedication to environmental stewardship. By upcycling the husk of the coffee bean, we transform what would be discarded into the heart of our energy drink, reducing food waste and CO2 emissions.

This practice not only gives a second life to a underutilized resource, but also highlights the untapped potential of natural ingredients.

Reducing Plastic, Preserving Nature

We are on a mission to eliminate plastic from our supply chain and packaging. Every decision we make aims to reduce our environmental footprint, working with local midwest companies from sourcing to production, ensuring that our products are as kind to the planet as they are to our bodies.

Giving Back

As proud members of 1% for the Planet, we pledge to donate 1% of all revenue to environmental causes, supporting efforts to protect and preserve the natural beauty around us.

We are proud supporters of the National Parks Conservation Association, working together to preserve and protect the U.S. National Parks that inspire our flavors and adventures.

A Journey of Continuous Improvement

We recognize that sustainability is a journey, not a destination. We are committed to continuous improvement, understanding that perfection is an ideal we strive for through consistent, conscientious effort. Our journey is fueled by the knowledge that every step taken towards sustainability helps pave the way for a healthier planet.

A Taste of Adventure

A Pledge for the Planet

With Huxley, every can is a step towards a more sustainable and vibrant future. We are not just crafting an energy drink; we are nurturing a movement. A movement towards better health, better use of our resources, and better preservation of our world. This is our promise to you, and to the planet.