unlock your natural peak

with huxley's plant-powered energy drink

We're on a mission to disrupt the $62 billion energy drink industry.

When you need a spark of energy to conquer your day, you shouldn’t have to settle for sugar-laden, artificial beverages. Huxley offers a refreshingly balanced solution.

Powered by the plant-based caffeine from Cascara Superfruit, it delivers as much energy as one cup of coffee. It’s blended with real fruit juice, 5 grams of organic cane sugar, vital electrolytes, and L-theanine, proving you don’t have to compromise flavor for health. Fuel your adventure with a sustainable drink that empowers you to reach your peak naturally.

meet our secret ingredient:

cascara superfruit

Translating to "husk" from Spanish, Cascara Superfruit is the outer red shell protecting the coffee bean on the coffee fruit.

It has a light fruity flavor and tastes nothing like coffee. It's packed full of beneficial nutrients making it a Superfruit:

βœ“ Natural Caffeine

βœ“ Antioxidants

βœ“ Polyphenols

Launching March 2024

be the first to try it

Add your name to the list to be notified as soon as Huxley's innovative new energy drink launches. We'll keep you updated along the way.

the next generation of energy drinks

We've heard from consumers that they want more options in the energy drink aisle. They're looking for reprieve from the sugar-laden, highly-caffeinated, and artificially fueled options.

huxley's solution:

βœ“ As much caffeine as 1 cup of coffee (90mg)

βœ“ 5g of organic cane sugar

βœ“ Real fruit juice for flavor

βœ“ Electrolytes to replenish you

βœ“ L-Theanine to help reduce the crash and enhance focus

βœ“ Zero artificial ingredients

βœ“ 100% transparency

a sustainable energy drink

58 billion pounds of Cascara Superfruit are created as a by-product of coffee farming each year. Only 5% of it is utilized, leaving the rest to be wasted.

Left to rot, this generates 14.2 million metrics tons of CO2 emissions each year which is equivalent to 3 millions passenger cars according to an Oregon State University Study.

We're upcycling Cascara Superfruit, saving it from a landfill and harnessing it's power into a truly sustainable and eco-crafted beverage.

Launching March 2024

be the first to try it

Add your name to the list to be notified as soon as Huxley's innovative new energy drink launches. We'll keep you updated along the way.

@drinkhuxley

follow the journey

Check us out on Instagram, TikTok, YouTube, and LinkedIn for daily videos and behind the scenes updates as we launch our new energy drink.