Energy drinks have surged in popularity, but what exactly goes into these cans that promise to boost your energy levels? At Huxley, we believe in transparency and the power of natural ingredients. Let’s dive into the key components of our energy drink and discover what makes it a healthier, more sustainable choice.
Our journey begins with the Cascara Superfruit, an innovative and sustainable choice. Sourced from the often-discarded husks of coffee beans, Cascara Superfruit is not just an environmentally friendly option; it's a powerhouse of health benefits. Naturally rich in caffeine, antioxidants, and essential vitamins, it infuses our energy drink with a light, fruity flavor that's both refreshing and invigorating. By choosing Cascara Superfruit, we're not just crafting a beverage; we're making a statement about the importance of sustainable, upcycled ingredients in our quest for wellness.
real fruit juice
Flavor is key in any beverage, and what better way to achieve this than with real fruit juice? Our three inaugural flavors – Mango, Tangerine, and Strawberry – are each crafted with genuine fruit juice. This approach not only provides an authentic taste but also veers away from the artificial flavors prevalent in many energy drinks. When we say mango flavored, we mean it's made with real mangoes. It's about integrity in ingredients for a genuinely delicious experience.
organic cane sugar
Sweetness in our drink comes from organic cane sugar – a conscious choice over artificial sweeteners or highly refined “fake” sugars. We use a minimal amount, just 7-8 grams per can, which is significantly lower than the 37-40 grams found in leading energy drinks of the same size can. Organic cane sugar is less refined, retaining more natural elements, and offers just enough sweetness to enhance the drink's flavor without overwhelming it. It represents a mere fraction (around 20%) of the sugar content in standard energy drinks.
To counteract the dehydrating effects of caffeine, we've infused our drink with essential electrolytes, including Monopotassium Phosphate and Trimagnesium Citrate, alongside the natural electrolytes found in our fruit juices. These electrolytes play a crucial role in hydration, particularly for those leading an active lifestyle. Our aim is to create a beverage that not only energizes but also hydrates, leaving you feeling refreshed and ready for any physical activity. It's the perfect fusion of energy and hydration, tailor-made for those who want to stay active and feel rejuvenated.
A special mention goes to L-theanine, an amino acid predominantly found in tea leaves. This ingredient is key in modulating the absorption of caffeine, offering a more gradual and sustained energy boost. This means you can enjoy the invigorating effects of caffeine while reducing the dreaded crash afterward. Additionally, L-theanine is known for its cognitive benefits, enhancing focus and mental clarity, making our energy drink not just a physical booster but a mental one as well.
Citric Acid might sound daunting, but it's simply like adding a squeeze of fresh lemon juice to a dish – it brings life and zest to our drink. This natural ingredient enhances the freshness and gives a lively, tangy taste to our beverage. It's an essential component that balances the sweetness and flavors, ensuring that each sip is as refreshing as it is delicious. By using Citric Acid, we're keeping our formula natural and invigorating.
Lastly, we embrace the use of natural flavors – think of them as the flavored bitters added to a cocktail. These concentrated essences are derived from the fruits themselves, elevating the drink's taste profile to new heights of complexity and delight. Our commitment to natural flavors ensures that every can offers a layered and sophisticated taste experience, reflecting our dedication to quality and natural goodness.
At Huxley, we're redefining what it means to be an energy drink. Each ingredient in our drink is chosen with care, ensuring not just a burst of energy but a healthier, more enjoyable experience.
From the sustainable and natural caffeine source in Cascara Superfruit to the authentic flavors of real fruit juice, every sip is a testament to our commitment to quality and integrity. Our moderate use of organic cane sugar strikes the perfect balance between sweetness and health, while the addition of electrolytes and L-theanine ensures hydration and a more balanced energy boost. Lastly, our use of natural flavors and citric acid enhances the taste without compromising on our natural ethos. In a market flooded with artificial and overly sugary options, Huxley stands out as a beacon of health, sustainability, and deliciousness.
Join us in sipping towards a healthier, more vibrant future.